30 Days. 1,375 Kilometres. One Goal: Protect 30% of the Fraser Watershed by 2030.

The Fraser River Challenge is a fully connected, source-to-sea expedition down the Great Salmon Rivershed. When the lead canoe pushes off under your flag, every paddle stroke tells a story — one of courage, collaboration, and care for the living systems that make life here possible.

This is where visionary partners step forward.

Sponsors don’t simply fund the Challenge.
They join it.
They move with it.

Over 30 days – as the flotilla moves downstream – it raises national awareness and critical funds to safeguard habitat, support Indigenous-led stewardship, and protect the ecological systems that sustain communities across the province.

These are not recreational tours.
They are visible acts of leadership on the river.

Each sponsored canoe becomes part of something larger than itself — paddling alongside scientists, athletes, and community leaders in a visible commitment to the river’s future.

Because this river is at a tipping point.
Because what happens here matters.
Because the Fraser is still mighty.

When you sponsor the Fraser River Challenge, you don’t just support an event.
You stand publicly for a living rivershed. It is a declaration.

Click on the journeys below to choose your stretch of the river.